Tuesday, August 23  

This Plain Ol' Site

This Plain Ol' Site

Hello. I was talking with a fellow today and he mentioned he found this web site quite dull in terms of design.

I agreed with him. The design is a little dull.

And that's what makes us better than most other web developers.

Our focus is on developing what works. Not what looks the best. (You'd hope they'd be one and the same but they rarely are.) And trust me when I say our clients prefer performing web sites to non-performing web sites!

Measure Site Metrics

One of the more important metrics we measure on this site is the average number of pages views per visitor.

This design has provided our best ever average.

We measure number of leads generated. Again, this site wins.

There's A Reason For Everything On This Site

My photo is in the top right for a reason.
We update the site regularly for a reason.
This site has very few graphics for a reason.
'case studies' is the top button on the left for a reason.

There's a reason for everything.

And it's all about providing the visitor with the best possible experience -

• my picture causes the visitor to stay an extra second or 2,
• we update the site so visitors return (and to help search engine rankings),
• we use very few graphics so the site remains very fast loading, and
• the 'case studies' page is our most read page (and probably most important), so it gets the best spot.

So it's good that, as web developers, our site is a little dull. When we find a better looking design that works better we'll use that (and we test quite often).

Cheers

Brendon