Web Use Study - Use More text
Web Use Study - Use More TextHello. Hope you are well.
Some recent research reveals that participants in an eye-tracking study found that participants were more likely to correctly recall facts, names, and places when they were presented with that information in a text font.
However new, unfamiliar, conceptual information was more accurately recalled when participants received it in a multimedia graphic format.
Other interesting finds:
- short paragraphs performed better than long ones
- the standard one-column format performed better in terms of number of eye fixations
- people absorb headlines and copy better if the headline and copy are the same font size (with the header bolded)
Regards
Brendon
[ comments ]
Thanks for the question. We find this sort of research every day of the week. Because we subscribe to so much information (newsletters, magazines, alerts, blogs, etc) we filter out quite a bit.
The eye tracking info is here: http://www.poynterextra.org/eyetrack2004/main.htm
Hope that is of some interest.
Brendon
Research tools, like the garden tools lying in the backyard shed, don't really mean much without two important factors:
* A strategic vision of where you want your site to go.
* The integration of all other elements -- your market research, your technical abilities, and content resources.
Finally there's the sweat and hard work to make it come together. It is your job to put all of the factors -- research, resources, vision -- to good use.
We work in a society that often seems like it is governed by research. There are statistics for just about any topic you want to address. And there is research that can pretty much prove any point you want to make...
It's important to be up to date with the research but equally as important to apply some instinct/industry knowledge/common sense/etc to it.