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Thursday, August 25

Why People Don't Buy Online (Remove This Barrier & You'll Make More Sales)

Why People Don't Buy Online (Remove This Barrier & You'll Make More Sales)

According to an earlier Bizrate.com and Shop.org study, two-thirds of consumers indicated that "shipping costs" was the top reason why they didn’t purchase more online during 2004.

In fact, half of online shoppers reported that "free shipping" was extremely or very important in selecting an online retailer when making a gift purchase, according to Shopzilla’s 2004 Online Holiday Scoop Study.

Offer free shipping (raise your price a fraction to cover the cost) and you'll make more sales.

Regards

Brendon

1 comments | Permalink

[ comments ]

A close second (or third) may be guaranteed delivery times.

# posted by

Anonymous : 1:43 PM

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