Monday, September 19  

Clickfraud Still An Issue

Clickfraud Still An Issue

Clickfraud has always troubled me (by "clickfraud" I mean where people either click on Pay Per Click ads themselves or set up software programs to do it - means the advertiser pays for 'fake' visitors to their site and the person whose site the ads are on makes a % of the money).

As someone who spends upwards some days of $1,500 on Google AdWords I've been concerned that a % of that spend is completely wasted because of fraudsters. Using a clickfraud detection service is a gimme for people sp[ending a good amount of money on pay Per Click ads.

I've just read this article by a former clickfraudster - he suggests up to 35% of all clicks on Pay Per Click ads are fraudulent.

The 2 big tips from the article:

1. Use a fraud detection service
2. Do not place your ads within other site's content (only on the search engine itself)

Solid advice.

Regards

Brendon