Pay Per Click Information
Pay Per Click InformationI've just been reading a research report from MarketingSherpa concerning a study of 3,271 search marketers (including me).
The survey found a solid 43% of marketers described their Pay Per Click (that's where you get ads on places like Google) results as "very effective."
My own experience has been much the same - we developed huge sales around a Pay Per Click campaign (from $0 to $10,000 a day) with just a couple of days solid work.
If you're interested in learning more about Pay Per Click advertising the best advice I can give you is to read this review (and buy and read the book) on what I consider to be the best book on the Internet regarding Pay Per Click advertising.
It's Perry Marshall's The Definitive Guide To Google Adwords.
Regards
Brendon
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