.....drum roll please.
Firstly, thanks to everyone who emailed me. Most mentioned the fact that I didn't have the web site address on the certificate (I'm a guy who develops web sites and I implore all of our clients to publicise their web address at every opportunity - and then I forget to put it in the most obvious place!).
But That Wasn't It
Here's the winners email:
"I would suggest that you put on the certificate "Club 100 Member 2005". With the aim of getting them to repeat their contributions yearly instead of a once off contribution (ie recurring income)."
Exactly right. And pretty basic marketing.
If their is no time sensitivity with their membership their is no incentive to donate again next year.
Thanks David.
Regards
Brendon
[ comments ]
Group: "Hi, Bob!"