Tuesday, November 8  

Here's How To Do It

Here's How To Do It

Seth Godin is the author of "All Marketers Are Liars". Seth pushes the angle that marketers must tell stories about the products they are trying to sell.

In his book Seth says: "While your story will not be the whole truth, you don't have enough time to tell the whole truth - its core must be authentic. And you must live the story. "

Chelsea is the person who manages our media relationships. Chelsea works for herself and we pay her a monthly retainer. Chelsea is fantastic. Employ Chelsea if you want a simply wonderful person doing a wonderful job with your public relations.

Chelsea Read "All Marketers Are Liars".

Chelsea read "All Marketers Are Liars" and enjoyed it immensely.

Mel and I just received an invitation from Chelsea. Here it is:

That's Chelsea taking action. And Chelsea implementing what she's learnt. And Chelsea telling (and creating) stories. I like her style!

Maybe I should get Chelsea and the photographer from the earlier post together??

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