Thursday, November 24  

Telling A Story Can Be The Best Marketing

Telling A Story Can Be The Best Marketing

I've mentioned the importance of telling a story as part of your marketing in an earlier post.

Last week I bought a notebook from here. It's called a Moleskine notebook and duly arrived a few days later (not bad service for London to Australia).

"No Ordinary Notebook....."

This is no ordinary notebook. Within the cover the notebook came with a story - printed on an insert is these words:

"Moleskine is the legendary notebook used by European artists and thinkers for the past two centuries, from Van Gogh to Picasso, from Ernest Hemingway to Bruce Chatwin. This trusty, pocket-size travel companion held sketches, notes, stories and ideas before they were turned into famous images or pages of beloved books......"

And on it goes. Click here for a version of the story on the main web site for the Moleskine.

The Notebook Has A Story

The notebook has a story. It's a story that rings true. It's a story that seems authentic. And it's a story that fits the notebook.

Nice cover. Quality acid free paper. Elastic closure. Heavy. Solid. Classic. Earthy.

And it's a story that makes me feel special. Makes me feel like I should only use this notebook for important things.

No shopping lists for this notebook. Van Gogh would never do such a thing! Picasso would be livid with rage if I wasted these fine pages for such frivolity!

Telling A Story

Telling a story can be a great and very effective way to differentiate your product in the marketplace. In these days of an over-crowded, busy market it could be just the edge you are looking for.

What's your story?

Cheers

Brendon