Tuesday, December 13  

I Don't Want To Buy A Lawn Mower

I Don't Want To Buy A Lawn Mower

Our lawn mower broke down and died a few weeks ago and the lawns have grown fairly long. It's time for them to be cut.

We have a little bit of lawn out the front of our house and just a small patch out the back beside the pool. Mowing our lawns is a 20 minute job every few weeks.

And because it's such a small job I don't want to spend $300 on a new lawn mower that will be used just once or twice per month. It just seems such a waste of resources to buy a mower that won't do much.

So I Rang A Gardener

So I rang a local gardener. He can do the lawns every 3 weeks for $60 a time. Nope. I have 3 kids - ages 14, 13, and 11 - and they do the lawns as part of their chores (and to get their dad out of doing them!).

I don't want to borrow the neighbour's mower, as that gets a bit annoying after a while.

I'm looking at buying an old fashioned push mower now. Relatively cheap. Doesn't pollute the air. Easy. Good workout for the kids.

Lots Of Influences

As you can see, I'm fairly reluctant to spend any money on this. And, importantly, there are lots of things influencing my decision (I haven't mentioned the pressure the kids have tried to apply for a petrol mower).

In every buying decision we all make there are a whole range of issues affecting that decision. There is probably 10 different things influencing my purchase right now.

To find out what influences your customer's buying decisions start a dialogue with them. Run a survey, do a questionnaire, stop and chat.... start asking questions and you'll soon have the answers that can change your marketing from a general we'll-try-everything approach to a perfectly targeted strategy that works everytime.

I'd better go - I'm buying a sheep for the front lawn and the Auction Yards close in 20 minutes!

Cheers

Brendon