Monday, December 19  

Looking For The Catch

Looking For The Catch

Last week I received an offer from the company I have my mobile (cell) phone with - Vodafone. The offer was called 'Delight' and the deal was, supposedly, that I could go in and buy a great phone for very little.

One of the deals was for a $199 phone for zero (yeah, right!)
Another was a $299 phone for $19 (I don't think I'll get it for just $19!)

So in I went. I selected a phone. And then, before I signed for the phone, I asked the questions to find the catch.

• Was I tied to a plan?
• Was I tied to the network?
• Was there a big join up fee?
• And on I went. I asked about 20 questions.

My last question was this:

"Okay mate, I can't see it. What's the catch?"

There was no catch. It was a legitimate, great offer.

And, like the next post, that's a fantastic offer because it was so damn good that it had me thinking "This is such a fantastic offer that it mustn't be true!"

That's great marketing. And a great offer. And a great way to reward good customers. And good customers who get rewarded and think you're great keep coming back.

Regards

Brendon