Web & Marketing Info Galore
Wednesday, March 30
I Have A Pen
I Have A PenYes, I know. Not a very exciting headline to be sure.
Here on the Gold Coast (as in many places) businesses receive a promotional pen from promotional companies every 4-5 weeks. Different companies send different pens. These free pens are personalised with our business name and phone number.
Along with the pen comes an order form to order bulk numbers of the pen (with company details printed on).
The pens are generally of good quality and just before Christmas I sent in an order for 100 (from memory).
They Duly ArrivedOur promotional pens duly arrived about 2 weeks later.
But the pens we received are far smaller than the promotional example pen the company sent. The pens we received aren't as robust (they fall apart pretty easily) or as heavy as the example one we based our buying decision on.
But Here's the Thing.....Here's the thing......by the time I noticed the pens we received were a lot different to the pen we thought we would receive a lot of time had passed (actually I only just noticed it 6 weeks after delivery).
By that time we'd distributed a lot of pens to clients and friends. It was too late to do anything about it.
And Here's The Other Thing.....And here's the other thing.....I've just received another promotional pen in the mail. And it's a great looking pen. Very slick indeed. But I won't buy any. Not because it's the same company (I'm not sure - I actually can't remember who I bought from before), but because it's the same industry.
I now don't trust the industry. I expect them all to under-deliver.
And when I look back and read that, it's completely illogical. This pen company might be better. They might do what they promise. They might even exceed expectations.
But my buying barriers are up and wary of pens!
1 Thing to DoBut for me to buy from them I'd have to do 1 thing.
I'd have to check out that these guys aren't the same company as the previous one. And it's too much of a hassle to do that - I'd have to chase down the old invoice and check the company against the 'bad' company.
And as a busy person I don't have time for that.
With me, just like every single customer you have, you have to make everything as easy as possible for me to buy. Remove every single barrier to buying that you can. Because otherwise people just won't be bothered buying from you.
(Psssst: Want to buy 45 pens??!)
Cheers
Brendon
Tuesday, March 29
Just A Few Simple Words Of Encouragement
Just A Few Simple Words Of EncouragementOn Easter Sunday Laura and I ran our first running race together. We've been going for regular runs every second night for a few months now and Laura, who had never run before, has been getting fitter and fitter.
I thought it might do her confidence a whole lot of good if we entered a race - that way she could see how fit she was, how she would do in a race and generally get the feel of a race.
We entered a
8 km Fun Run at a place called
Sanctuary Cove here on the Gold Coast.
Brendon & Laura before the big raceThe gun went off and off we went. 8 kms over a essentially flat course with 5 or 6 decent hills. Laura did well - she ran the whole way which was goal # 2 of 2 (finishing was goal # 1).
Going Up Hill Number 5As we were going up hill number 5 I was encouraging Laura - "C'mon Laura, you're doing well" sort of stuff.
A lady we passed called out "Keep going Laura. I wish I could keep up!"
Further into the run a few more people said to us "Going well, keep going."
Towards the end we caught a guy about 100 metres from the finish and he called out a cheery "I was trying to beat you guys."
Laura and I kept up the pace and beat him by about 10 metres. He came over and said to Laura "Too fast for me!"
3 People We Didn't Know3 people we didn't know gave us a little encouragement. Just a few kind words here and there. But the impact is huge.
Laura now feels very confident in doing more races. She knows it's not a scary, competitive things. It's just going for a run with some nice people.
Even though we finished near the tail of the field..... that didn't matter.
Even though our time was quite slow..... that didn't matter.
It's always about people. If the people had of been mean to us then Laura wouldn't want to have gone in more races. Because the people were nice and friendly, Laura is keen to see them again.
It's The Same In BusinessIt's the same in business. Communicate with your customers. Be nice to them. Offer words of encouragement and people will return.
It's that simple.
And yes, during the race I had to jump up 3 times saying "Up, Up and Away!" That Superman T-Shirt gets a comment from the kids everytime!
Cheers
Brendon
Tuesday, March 22
First Thing To Do When You Launch Your Web Site
First Thing To Do When You Launch Your Web SiteOne of the first things we recommend for a recently launched web site is for the web site owner to make changes the first day.
That is, you need to add content immediately and make it know that new content gets added very regularly to your web site. Because fresh content is the thing that gets people coming back to your web site.
And repeat visitors are more likely to buy.
So start adding fresh content from day 1. It's the thing that matters most.
Regards
Brendon
Thursday, March 17
How To Run A Charity
How To Run A CharityHowdy. We do a little work for a local charity called
CareFlight Queensland.
RACQ CareFlight Queensland run a life-saving rescue chopper from the base at the
Gold Coast Airport about 5 km down the road.
We've worked with them for years and they are a delightful bunch.
The FamilyAs regular readers might know, I have 3 children - Laura 14, Jack 12 and Harry 10.
Tomorrow afternoon (3.30 pm) we'll be rocking up to the base for a personal inspection of the massive
CareFlight Chopper with Carol, CareFlight's amazing marketing person.
And here's the damn law of reciprocity again!Because Carol's so nice I'll have to be nice too. That means we'll continue to support
CareFlight because they're nice to us - we would have anyway Carol :o)!
I'll get some pics tomorrow and post up.
Cheers
Brendon
Wednesday, March 16
Online Spending Trend
Online Spending TrendThe trend is up.
According to Visa Australians
spent $6 billion last year on online sales.In 2005 this is expected to
top $10 billion.And according to Nielsen NetRatings, there has been a
21% increase in visits to online shops over the past year.
And then there's Ebay. They say the number of Australian and New Zealanders visiting the Australian Ebay site has
risen 75%!Yes, this Internet thing is here to stay.
Regards
Brendon
Tuesday, March 15
Why Your Web Site Has To Be Easy, Easy, Easy To Use
Why Your Web Site Has To Be Easy, Easy, Easy To UseI've been a big advocate of making web sites as simple and easy to use as possible. No Flash, no trendy navigation bars, no nothing that requires even a tiny bit of browsing skills.
And
here's why. Of the top searches for week ending March 13 2005 "Yahoo", "MSN" and "Google" are in the top 18 searches.
My information is that one of the top searches done on
Yahoo! is "Yahoo".
That's right.......web users go to
Yahoo! and search for "Yahoo" - they're looking for the very site they're already on.
I've Seen Something SimilarI saw something similar a few years back. We did some usability tests that found that when asked to visit the web site
www.tailored.com.au for example, a big % of people would go to a search engine and type in
www.tailored.com.au - not realizing what the address bar is for.
Just because you and your web designer know how things work on the web, doesn't necessarily mean your visitor does. So make things as easy as possible for everyone.
Cheers
Brendon
Monday, March 14
It's Not What You Think
It's Not What You ThinkHello. Hope you had a good weekend.
I've copped a bit of flak recently over parts of a newsletter I write for
SitePoint.
I wrote in the previous edition about 2 things that have stirred a bit of controversy.
1. Issue 1: I wrote that pop ups on web site aren't actually bad in themselves. I said that, done right, pop ups can be a useful part of visiting a web site.
2. Issue 2: I mentioned the excellent blog of
GoDaddy CEO
Bob Parsons. Some readers took exception to me praising Bob's blog and/or company on the basis of some
controversial ads GoDaddy ran at the Super Bowl.
Broader Issue
The broader issue here is about marketing.
- The marketing strategy employed by GoDaddy in respect to the Super Bowl Ads was one of the most brilliant awareness campaigns I've seen.
- Pop ups on web sites keep getting used because they work.
An important aspect as a marketer is to set aside your personal preferences and, within reason, assess the suitability for your target market of your advertising strategies.
It's Not What You Think
It's not what you think, it's how your advertising and marketing will affect your target market.
- Just because you might find that ads offensive doesn't mean others will.
- Just because you hate pop ups doesn't mean others do.
- Just because you might not find something interesting doesn't mean others will.
Keep that in mind when you develop your marketing strategy - whether that be online or off.
Cheers
Brendon
Friday, March 11
Damn You Law of Reciprocity!
Damn You Law of Reciprocity!Howdy. I've written about the Law of Reciprocity
before (see the July 2 2004 post) but, like a lot of great strategies, it bears repeating.
By the 'Law of Reciprocity' I mean when someone does something nice for you, you are way, way more likely to respond favourably to anything that person requests (or even doesn't request). Sounds a bit cynical, but it's just basically:
be nice to people and they'll be nice back.It's because people like dealing with people they like (and people like you if you do nice things for them without obligation).
Why I'm Now On The Committee For The Scout TroopThis is how I find myself on the committee for Scouts.
Jack, my adventurous 12 yo son, is a Scout. He loves it. They're a nice bunch of people and he looks forward to his Troop meeting every Thursday evening.
So along he went last night.
My wife and I also attended because the Leaders wanted to have a meeting to discuss some fundraising issues (the Scouts, like many similar organisations, run very close to the wind financially) and positions that needed filling on the Scout committee.
We arrived for the meeting towards the end of the Troop get together.
A Lost CatJack has a cat he adores called Ash. Ash has been with us for a year and a half and is, I suspect, more loved by the rest of my family than I am. Harsh but true.
Anyway, Ash hasn't been home in 3 days. That's most unlike him. So things are getting pretty grim in the Sinclair household.
Especially for Jack. He's a kid who really wears his heart on his sleeve and had been having a cry at Scouts because he was worried about Ash.
As Mel and I walked by we saw him checking his watch every 10 seconds - he just wanted out of there so he could get home and start searching for the cat again.
Scouts Ends With A PrayerThe Scouts meeting ends with a prayer. 'Spud' - Jack's Scout leader - had been comforting Jack and knew about the lost cat. It was Spud who led the finishing prayer. It went along in the usual way until she reached the end.....'And please take care of Jack and help him find his cat."
By the time Spud finished she was crying along with Jack!
What a lovely thing to do for Jack.
"Who Wants To Be On The Committee?"Mel (my wife) and I go into the meeting and at the end the question is asked:
"Who would like to help us out by being on the committee?"
This is about 10 minutes after the touching moment outside where the Scout Troop took my Jack under their wing and took care of him.
And that's why Mel and I are both on the Scout Troop Committee.
Have a good day.
Brendon
Thursday, March 10
New Blog Launched For Web Design/Development Business Owners & Managers
New Blog Launched For Web Design/Development Business Owners & Managers(I'll leave this notice at the top of the page until Monday pm Australian time - new blogs below)Part of the success of this blog has been the sincere feedback we receive. Thanks for that.
Much of the feedback we received in the recent survey was related to how I might need 2 blogs - one for our web business (this site) and one for the blogs related to 'How to market a web design or development business'.
So that's what we've doneIf you own or manage a web design or development business and want some marketing info, you could do worse than take a peek at
www.BrendonSinclair.com.
I'll be adding relevant content across from this site slowly (10 bits of info a day) so you'll be able to quickly scan the old articles daily without having to search 400 posts for specific web business marketing info. I'll also be adding fresh blogs daily.
Would love to hear your feedback.
Regards
Brendon
brendon@tailored.com.au
Wednesday, March 9
"Why should we pick you to develop our web site?" Part 3
"Why should we pick you to develop our web site?" Part 3Hello.
I've mentioned Experience, Credentials & Guarantee already as the aspects that set us apart. But I think the biggie is this next one:
ValueBy that I very simply mean this: We aren't the cheapest but we do provide fantastic value for money.
I always think examples are a little dull, but here goes anyway:- We had an old client with whom we'd worked with for years.
- He sold his business and started up again with a business partner.
- The business partner had been working in the business for 2 years and in that time had made 1 $400 sale from the web site.
- My old client had us come in and redevelop the web site.
- $5,000 & one month later we were finished.
- The next month the web site had $68,000 in sales.
- The month after that it was $80,000.
- The month after that is was $100,000.
That's value.
Engaging the services of the cheapest web developers can be a false economy. Make sure you don't skimp on the important things. And a web site can be an "important thing" for your business.
Remember, always look at the value not the cost.
Not Expensive
Having said that we're not expensive at all.
We've worked hard to keep our overheads down - what that means for you is a web development firm that is often 25% less expensive than a firm working out of a fancy address (our office is located above a Pizza place and a Cafe - that's not too fancy!).
We prefer to spend our hard-earned on better equipment so we can make ourselves better and more efficient.
Global Market
And of course our market in global. It's just the same for us to work with a client in New York (as we do) as it is to work with a client next door (he's in the next street across actually). So we have that flexibity through investing in our processes and our equipment and that's a good thing.
Thanks for reading this far. If we can assist I'd be delighted to help. Contact me at brendon@tailored.com.au.
Regards
Brendon
Tuesday, March 8
"Why should we pick you to develop our web site?" Part 2
"Why should we pick you to develop our web site?" Part 2This next thing we have always seems to create some controversy when I suggest all web developers should have one. They often just don't see the need.
GuaranteeWe guarantee our work 100%.
If you, as our client, don't think we've provided you with great value and done exactly what we said we'd do then their is no charge. Simple as that.
As our client you need to know that we do what we say. That we'll do the job and that their is absolutely no risk to you.
I figure that if we don't guarantee our work then what we're really saying is "Well, we may or may not do what we say." And that's not good enough.
Other Web DevelopersWhen I suggest the use of a guarantee to other web developers the general thinking is "What if the client doesn't like the design, etc?"
That's not relevant.
The development of a web site needs to be a consultative approach in that the web developer should liaise with their client to ensure the web site meets their needs and wants (of course most clients understand that the web developer has more expertise at web development and is someone worth listening to).
What generally happens with our clients is we talk at length about what the web site and provide our recommendations and adjustment suggestion to what our clients specify.
For example if a client wants to have a huge photograph on the home page we might advise against that on the grounds that the load time (how long the web site takes to load onto someone's screen) might be too long. And we'd back our recommendation up with relevant research.
Stay tuned for the next Point of Difference:
Diversity.Regards
Brendon
brendon@tailored.com.au
Monday, March 7
"Why should we pick you to develop our web site?"
"Why should we pick you to develop our web site?"That's a great question. And a question I get fairly often - though it's not always put that way.....but that's what the person in front of me is trying to get at.
The TruthThe truth is there are a good number of decent web developers about. Finding them is the tricky bit of course because we'll all say we're the best. So we need to be able to differentiate ourselves from the rest.
Here's my effort at answering that question and differentiating what we do (Part 1 anyway):
1. ExperienceYou see we're not just web designers or developers. We're also web owners. Pretty unique in the world of web designers.
And I'd guess that very few people have had the experience we've had over the past few years.
- One site exploded with sales after a major current affairs show featured it. We went from 1 sale a day to 5,000 a day.
Dealing with the logistics of that gives you very valuable experience.
- Another site we have went from $0 to $10,000 a day in sales in just 12 weeks.
What that means for our clients is this:- We know what works (saving you possibly years and $000's in waste)
- We test everything (and we know what to test)
- We're very results driven (we know it's about business. It's always been about business. The prettiest site doesn't win. The site working to its full potential does.)
2. Credentials
This is the risky bit. I don't want to sound like a complete clown, but I probably do need to express some details about myself and the Tailored team.
We've been in the web game for close on seven- (7) years now. After working with one of Australia's leading designers for a couple of years I was frustrated with the focus on design at, it seemed to me anyway, the expense of the web site being functional, useful and effective.
Since then my business has developed hundreds of web sites. Most of them successful. Some hugely successful. Some not so good.
Some small sites, some huge sites. Some simple sites, some hugely sophisticated sites.
We research and immerse ourselves in the technology. A good portion of our time here is spent investigating the latest standards or innovations on the web.
As the writer of one of the world's biggest web master e-newsletters (130,000+ subscribers) I have access to a huge amount of data relevant to the next design we'll complete. Data we spend hours poring over each day.
I'm the author of 'The Web Design Business Kit' - a book for web developers that has had sales in excess of $1 million in just over 12 months.
The background - my background isn't in web development. I'm more of a marketing guy. And that, I firmly believe, is one of the main reasons why our web sites work - because we focus on how the site needs to be developed to get results.
What Do Our Credentials Mean For Our Clients?
It's means we know what we're doing when it comes to developing successful web sites. We know what to focus on. And we know how to get results. Real results.
More coming tomorrow...
Have a good night.
Brendon
Saturday, March 5
Laura's Cheesecake Recipe
Laura's Cheesecake RecipeOkay, so this may well be the web site for our business but every now and then I think it's okay to get off-track.
By Popular Demand - Laura's Cheesecake RecipeLemon CheesecakeIngredientsCrust:1 packet plain biscuits
120g butter
Filling:250g Cream Cheese
1 tin condensed milk
Juice of 2 lemons
Utensils required:
Caketin
- Food processor
- Wooden Spoon
- Electric Beater
- Juice
Method:- Place biscuits in food processor and rush.
- Add melted butter and mix well.
- Press mixture into spring form tin or pie dish and stand in refrigerator until set.
- Beat cream cheese until smooth.
- Add condensed milk and lemon juice and beat until smooth.
- Pour into prepared shell and stand until firm.
- Serve with whipped cream and fresh fruit.
Enjoy!
Brendon (& Laura)
Thursday, March 3
The Only Way To Judge A Cheesecake
The Only Way To Judge A CheesecakeLaura, the running star I mention below, is also my beautiful 13 yo daughter.
As 13 yo girls tend to do, Laura goes to the local High School. She's a lovely kid - always willing to have a go at new stuff.
One of her classes at school is "Home Economics". Which is, and correct me if I'm wrong, just a fancy, nancy phrase for "cooking".
Today the class made Cheesecakes. I've just come from home where I had a slice of Laura's Cheesecake and it was simply magnificent. Just perfect. And trust me on this, I know a thing or 2 about Cheesecake!
"You would have gotten an 'A' for that Lawsie!"Laura was in her bedroom so I called out from the living room "You would have gotten an 'A' for that Lawsie!"
She came out and told me she'd gotten a 'B'.
A 'B'. Is that teacher crazy?! Insane! I'm a Cheesecake aficionado and I gave it an 'A' without any hesitation at all! The teacher obviously didn't take a big enough bite.
The Way The Food Is JudgedBut Laura told me this: she told me how the teacher marks the food. And it's pretty much the way a lot of web designers think web sites should be judged.
The Teacher Checks Out How The Cheesecake LooksThe teacher takes a look at the Cheesecake and makes her judgment on that (Laura lost some marks because the side 'crust' was a bit thin in 1 area). That's it. Just the look of the Cheesecake.
Nuts!! That's no way to judge a Cheesecake. You crazy, crazy teacher person!!
This is Brendon's easy 3-step way to judge Cheesecake:1. Slice large piece of Cheesecake and place on a plate
2. Grab spoon, scoop up a big piece of Cheesecake and stuff in mouth
3. If the person eating says these words - "Oh yeh Baby!!! I love this Cheesecake.....gimme, gimme, gimme!", then that's good.
If the person slowly places their spoon down, spits their mouthful into a serviette and then disposes of the lot into a bin.....well, then that might be a 'B'.
A Cheesecake has to taste great. It needs to look okay.....but presentation runs a very poor second to the taste. That's the
only way to judge a Cheesecake.
I See The Same Problem With Web SitesI see the same problem with web sites - people tend to judge the quality of a web site on how it looks, rather than how it performs.
And that's crazy. The primary aim of a web site is, almost always, to make the sale.
Like the Cheesecake it has to look okay to get your interested. But don't lose sight of the primary aim of the web site - it's to perform a specific function and design is only 1 part of that pie (or cake).
Look Good And PerformSelect a web developer who understands the need for the site to look good
AND perform.
Bon Appetit!
Brendon
P.S: Here's a terrific report -
How Do People Evaluate a Web Site’s Credibility? (it's a pdf file) - that takes a look at the importance of a nice looking design. Sure, it kind of goes against what I'm saying above with the Cheesecake story..........but presentation is still important.
Wednesday, March 2
Our Best Web Site Ever Is Our Next One
Our Best Web Site Ever Is Our Next OneWe've just developed a very successful web site for a client and he asked me "Is this your best web site ever?"
"Well yes it is.........until our next one," I replied.
You see, on every single web project we've ever been involved in we learn just that little bit more. And after hundreds and hundreds of "little bit mores" we have become pretty effective at what we do.
Our Next Web SiteAnd so that means that our next web site will be the best one we've ever done. And the one after that will be the best one we've ever done. And the one after that will be.......and on it goes.
Web Sites Must Actually WorkWeb sites must actually work otherwise they're just expensive bits of art. Probably my best piece of advice to those considering a web site is to
not select the developer on price, but to select on value.Regards
Brendon
Tuesday, March 1
The Case Of The Running Girl.....
The Case Of The Running Girl.....
On Saturday evening my beautiful 13 yo daughter Laura and I were getting ready for our usual run (we run every second night).
Laura Sinclair - Running Star!
Now Laura's not exactly the world's greatest athlete. Although she does play hockey, it's pretty well accepted amongst my 2 sons (Jack 12 & Harry 10) that Laura is "athletically challenged". Which means she's about as athletic as a baby Giraffe.
Not that they tease her or anything, more that they're dismissive of her when it comes to athletic games.
Anyway, as we prepared to go Jack & Harry said they wanted to come with us.
"Sure," I said.
"Don't worry if you can't keep up.....Laura and I will slow down for you."
That Kept Them Mightily Amused
That kept them mightily amused. As if Laura could outrun them! Ridiculous!! I was, in their eyes, one crazy old man.
Crazy Like A Wily Old Fox!
Whilst the boys grabbed their runners Laura and I hatched our plan. And it went something like this.
- For the first 500 metres Laura and I would run as hard as we could.
- The boys wouldn't be able to keep up.
- Once we get 50 metres in front we'll pretend to look around, see them far behind and stop so they can catch up (whilst we gasp for air as it turned out!).
- From there we'll run as slowly as we can get them to run.
- At the half way mark (15 minutes) we'll say we always run the return part slowly to warm down.
They Jumped In The CarWe all jumped in the car and drove a couple of minutes down to the ocean. We parked at a place called
Currumbin Alley. As we started running I reminded the boys that Laura and I would slow down so they could keep up.
"Yeh, sure Dad" their little faces said.
After 20 metres Laura and I cranked the pace up - the boys kept up. After 50 metres we cranked it up a bit more - they were just hanging on. After 100 metres Laura and I were flying and the boys very quickly dropped off.
The Boys Were 70 Metres BehindAfter 500 metres at a frantic pace Laura and I were spent. We'd had it. But we'd done the job. The boys were about 70 metres behind.
Laura and I looked back as if we were wondering where the boys were. We stopped and caught our breath (we were gasping!). The boys eventually caught up and we continued on at a much slower pace.
"Yep, Laura's pretty fit now. She runs alright doesn't she boys," I said.
They were both very excited:"Wow, I can't believe how good you are Lawsie!"
"How fast are you Laura!!"
The rest of the run was spent with me telling the boys that Laura and I were running slowly just so they could keep up. Every now and then we'd put in a spurt so we'd get ahead a bit and then we'd slow down with "Oh sorry, got ahead of you a bit. We'll slow down."
The Halfway MarkAt the halfway mark Laura was exhausted. It was probably the fastest she'd ever run.
So then came phase 2 of the plan.
"Laura and I will run the last half real slow to warm down as we've been doing some hard runs this week. You boys run ahead and see who's the fastest," I said.
With that the boys took off. After all, these are 2 boys for whom everything - and I mean everything - is a competition.
A Slow, Slow JogLaura and I slowed to a very, very slow jog and leisurely made our way back to the car.
By the time we got back to the car the boys were competing over whose feet were the biggest, whose eyelashes were brighter or something equally as insane. And Laura had gotten her breath back.
Back HomeAs I pulled up at home the boys raced in to tell their mum how good a runner Laura is.
"She's so fast mum! We couldn't even keep up with her!"Laura and I just kept quiet about the great 'Running Ruse of 2005'.
And Then A Funny Thing HappenedThe next day we all went to the local soccer fields with some of the neighbourhood kids. About 12 kids in all and 5 adults.
The kids organised a game of soccer and Jack was elected one of the team captains. The captains pick their teams from the other kids.
Laura, who is always picked last, was picked first by Jack. The rest of the teams were picked and the game began.
Jack told his team to just kick it to Laura because "Laura's the fastest person here and they won't be able to keep up with her."
That Sinking FeelingOh dear. I had that sinking feeling that our great 'Running Ruse' was about to come unstuck.
But then the funny thing happened. Not funny as in Ha, Ha. But funny as in unexpected.
Suddenly there was this expectation that Laura was a good player. The kids on her team expected her to be good. The other team expected her to be good. And , so it seemed, did Laura.
Everyone had confidence in Laura. And it rubbed off on her.After 5 minutes she'd already had the best game of her life. Then she got the first goal. Ever. For the next 20 minutes or so she ran around that field like she'd been playing all her life. With a confidence and joy she'd never shown before.
All because people assumed she was a good player. So that's what she became. Amazing what a bit of confidence can do.
What's The Lesson?What's the lesson here? I'm not really sure.
I guess it's partly that with a little smart thinking you can change perceptions of a lifetime. After all, it took just 90 seconds of Laura and I running hard to change the boy's beliefs about Laura's athletic ability forever.
(But maybe it's just that Jack and Harry are easy to fool!)
How can you can the perception of your business?
- By acting differently
- By speaking differently
- By presenting differently
After all, they're the 3 ways we develop our impressions of others.
If nothing changes, nothing changes.
Cheers
Brendon
Latest Media Release
Latest Media ReleaseHere's our latest Media Release (it's a pdf file).It talks about the importance of web sites to small business - not only in terms of selling over the web, but in terms of web sites being an importance research and branding tool for small businesses (i.e. if I'm buying a $1,000 camera your web site will influence me to come into your store).
By the way, if you're a web developer could you send out a similar release to your target media?
Cheers
Brendon
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