Advertise On RocketBoom.com - But Do It Right
Advertise On RocketBoom.com - But Do It RightAmanda Congdon and Andrew Baron are the talented duo who put out the amusing, relevant (for many) and just plain quirky RocketBoom.com - a daily (weekday) video blog talking about the weird and wonderful on the web.
With in excess of 130,000 viewers per day, Amanda and Andrew have been looking at ways to monetise their video blog and came up with the idea of auctioning off, via eBay, 5 15-60 second ads to play at the end of their RocketBoom.com show for 5 days.
Click here for full details.
Bidding is currently at $14,999 US. Which is a bargain for gaining access to 130,000 people per day for 5 days.
And it's a pretty niche demographic - "Rocketboom reaches innovators, technological leaders, futurists, trend-watchers, cutting edge internet users and media observers, including bloggers and journalists. Our viewers are international, informed, lifestyle conscious and are the first adopters of technology."
The Keys To A Successful Ad On RocketBoom.com
I'd say that the keys to a successful ad on RocketBoom.com are:
1. Your brand has to be innovative, quirky and just plain fun.
2. The product has to be the right 'fit' with the RocketBoom.com audience.
Microsoft wouldn't be a good fit. But Apple might. Especially advertising something like their video capable iPods.
Would shown their still edgy, would get their product in front of an almost perfect target market (tech heads who watch video blogs) and would get a bit of media coverage for being different.
My Guess For The End Bid
I'll take a stab in the dark here with 3 days 17 hours to go and say the ad will go for $62,980. We'll see how close I am!
Cheers
Brendon
[ comments ]
Do you think that this could be the next business model for ecommerce? That is, create engaging streaming video programming for a specific target audience--focusing on a small world wide niche--and then selling adverts.
How come no one has done this before?
Keith Burnett
That could well be one way to use video. I can see a lot of potential in using video simply to help you sell products.
I think that would increase conversion rates through the roof.
Re why no one has done this before - not too sure. I did read an interview with Andrew from RocketBoom.com where he says it takes up to 35 hours of work for each 3 minute segment.
That might have something to do with it.
Regards
Brendon
Time left: 1 day 1 hour
Tink it will go for less than above bid .. wanna bet?
I think it will go for way more that the $15,000.
What's your guess?
Cheers
Brendon