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Friday, March 24  

Podcasts Hitting Mainstream Fast

Podcasts Hitting Mainstream Fast

From the latest Inside Office Newsletter:

"........it comes as no surprise that a recent study by eMarketer shows the total podcast audience to be 10 million strong and growing, with a prediction of 50 million by 2010!

According to the study, 3 million people are actively downloading 1+ podcasts a week, anticipating to hit the 15 million mark by 2010."

Podcasts are hitting the mainstream hard and fast and could/should be a component of many companies' marketing mix.

BTW, this is as good an opportunity as any to mention our latest podcast is ready for listening!

Brendon

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[ comments ]

Brendan, You mention those huge numbers. But, at least in the States, there's a larger pheonomenon I'm trying to get my head around called MySpace. I ignored it for the past year plus thinking it was a latest fad but 61 million users "ain't nothing!"

It seems the dating sites have found this to be a tremendous market and I'm making inroads with my Bodybuilding supplement site. Have you any ideas or ventures out to that market?
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