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Thursday, April 20  

It's Like When You Buy A Pink VW

It's Like When You Buy A Pink VW

All of a sudden you'll start to notice all the other pink cars on the road.

It's the same for me with online video and Pay Per Click advertising.

We're doing lots of online video and Pay Per Click advertising at present and all I seem to be reading is stats t support both of these.

There are now close on 100 million Americans with Broadband access. That's great for online video as people are far more likely to view video if they're on Broadband.

31% Increase In Pay Per Click Displays

According to new Nielsen/NetRatings AdRelevance tracking data, marketers bought 185 billion display ad impressions in the month of March. That is 31% more than February's 141 billion.

Here an image from the latest e-marketer newsletter (click here or the image for the full article):























Cheers

Brendon
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[ comments ]

Where do you get your stats from? Do you have a list of sources or one main source?

Also, what software do you use to edit your video for use online?

Thanks,
Gord
Thanks Gord

The source is linked to in the post - i.e. the 100 million broadband users in the US - http://blogs.zdnet.com/ITFacts/?p=10400

As for the video editing, this is from a recent interview I did:

t’s remarkably simple to get a video online. Get a video camera and shoot. Then get an editing program to edit it (Windows XP comes with Moviemaker 2, Mac comes with iMovie and there are lots of reasonably priced simple editors around.). Then upload it. It’s that simple.

But of course, like so many things, the better quality video you want the more sophsiticated your equipment needs to be.

We started off with just the camera and tripod. Here’s a run down of what we have now:

Tripod
Shotgun Microphone (great to have, but you can do without for lots of simple
online video)
Firewire card ($30 US)
Firewire cable ($15 US)
Edius Pro (Canopus product) ($230 US)
Procoder Express to export from Edius (comes with Edius Pro)
Flash ($700 US)
Flash video encoder
Headphones ($30 US)
Reflector ($40 US)

The only other thing you need is great content. And great content is informative, entertaining and what your visitors want.

Hope that helps.

Brendon
Mmmm - dunno about PPC - some of the stats I see for PPC fraud are a little scary - and despite what the third head Googler says they don't have a grip on it and may never be able to eradicate it.
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