Nigel The Gnome Avoids The Chop
Nigel The Gnome Avoids The Chop
Over the past few months I've become increasingly concerned at the performance, or lack thereof, of Nigel - our Doorman.
Nigel hasn't been pulling his weight. In fact he doesn't even pull the door open. He's lazy. Real lazy. He just stands there most of the day with a dopey expression on his face.
But Nigel Has Come Good
But Nigel has come good. You see, today I got this email from a guy called Dan:
I'm currently putting together the launch of my new business and came across your site quite by accident. (I was actually searching for a competitor whose car signage I'd seen earlier in the day!) I felt the gnome may have been the tipping point.
So Nigel has gone from being a simple Doorman to being a point of difference, a choice influencer - he's the guy that brings in the clients.
It's funny how different things affect different people. Many people might see this post (and Nigel) as silly and childish.
Others might see it as fun and creative (we are a creative business after all).
Don't Over Analyse It
Others, like Dan the writer of this email, might decide to contact us because he sees the use of Nigel in a positive way. But then again there might be others that don't contact us because they see Nigel as silly.
I guess the important thing is to not over analyse stuff. Take actions being aware that there are consequences, but don't stress about every tiny detail.
You have to be different to stand out - here's one of my favourite posts about the issue.
Cheers
Brendon
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