Web & Marketing Info Galore


Wednesday, April 26  

Top 3 Search Engine Tips

Top 3 Search Engine Tips

1. Find the best keywords for your site - that is, what do people search for when trying to find a site like yours. Identify the best words for your to be found for. Surprisingly, it may not be the most searched for term.

For example, if I was selling a Google AdWords advice book (and I kind of do as an affiliate of Perry Marshall's "The Definitive Guide To Google AdWords") I'd much rather be found for:

"adwords book" than
"free adwords book"

2. Use your keywords in the title tag, the headings and sub-headings, and the body copy. Don't overdo it. Write as naturally as possible and don't add your keyword to the page just to get it in there - it's much better to have a natural sounding page.

3. Get lots of other sites linking to your web site - one way links from quality sites are best, reciprocal links (you link to me and I link to you) are okay. If you can, have the other site link to your page using the keyword you are targeting - i.e. on a page you have developed for "adwords book" it's better if other sites link to you with the words "adwords book".
Top 3 Ways To Get One-Way Links
  • Online PR - check out PR News
  • Directory listings - such as Yahoo!
  • Article distribution - you write fresh articles and submit them to other sites
(The absolute best way to get 1 way links to your web site is to have fantastic content on your web site that people like to link to.)

For more information on search engine marketing check out these articles:

http://www.tailored.com.au/google-ranks-us-number-one-web-developers.htm
http://www.tailored.com.au/web-site-marketing.htm
http://www.tailored.com.au/free-web-site-promotion-article.htm
http://www.tailored.com.au/on-page-ranking-factors.htm
http://www.tailored.com.au/link-factors-for-web-sites.htm

Hope that helps.

Brendon
0 comments       |       Permalink      

 
 

[ comments ]

Post a Comment
[ product review ]

The Web Design Business Kit

** Winner Web Design Library - Best Book of the Web Industry 2004 **

The Web Design Business Kit is a compilation of everything Brendon has ever done and every document he has ever used to build and grow his business!

It contains two huge ring-bound folders with over 700 letter size (8.5x11) pages, plus a CD-ROM which has everything you need to build a thriving Web Design Business...

To find out more about The Web Design Business Kit click here