Top 3 Search Engine Tips
Top 3 Search Engine Tips1. Find the best keywords for your site - that is, what do people search for when trying to find a site like yours. Identify the best words for your to be found for. Surprisingly, it may not be the most searched for term.
For example, if I was selling a Google AdWords advice book (and I kind of do as an affiliate of Perry Marshall's "The Definitive Guide To Google AdWords") I'd much rather be found for:"adwords book" than
"free adwords book"
2. Use your keywords in the title tag, the headings and sub-headings, and the body copy. Don't overdo it. Write as naturally as possible and don't add your keyword to the page just to get it in there - it's much better to have a natural sounding page.
3. Get lots of other sites linking to your web site - one way links from quality sites are best, reciprocal links (you link to me and I link to you) are okay. If you can, have the other site link to your page using the keyword you are targeting - i.e. on a page you have developed for "adwords book" it's better if other sites link to you with the words "adwords book".
Top 3 Ways To Get One-Way Links
- Online PR - check out PR News
- Directory listings - such as Yahoo!
- Article distribution - you write fresh articles and submit them to other sites
For more information on search engine marketing check out these articles:
http://www.tailored.com.au/google-ranks-us-number-one-web-developers.htm
http://www.tailored.com.au/web-site-marketing.htm
http://www.tailored.com.au/free-web-site-promotion-article.htm
http://www.tailored.com.au/on-page-ranking-factors.htm
http://www.tailored.com.au/link-factors-for-web-sites.htm
Hope that helps.
Brendon

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