The Wrong Jon Stewart
The Wrong Jon StewartI've just read this - where a school in the US booked the wrong Jon Stewart for their annual gala. It's made headlines around the world - a bit embarrassing for the school involved.
(Jon's the guy who hosted this year's Oscars.)
What I would be doing if I was Jon Stewart's agent is, if it is at all possible, getting him to be the surprise special guest at the gala. That would save some face for them!
Imagine the positive publicity that gesture would make. It would be worth $1 million to the Jon Stewart 'brand' at least.
Marketing isn't always about getting top dollar for an appearance. It can be about providing incredible value to build a long-term and hugely valuable brand.
Cheers
Brendon
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