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Tuesday, May 30  

Why I Use Google Analytics

Why I Use Google Analytics

I use a lot of Google services and am aware that I don't want them to have too much data on me and/or our sites.

But I use Google Analytics for some simple reasons:
  • It's very, very good
  • It's very, very simple to use
My business is about information. About figuring out the good information from the bad. The amount of information we review can be overwhelming - so we need it simplified enough to be able to come to clear decisions.

If you're looking for information presented in an easy to see and understand way then Google Analytics could be for you (there is a bit of a delay after you request an invitation - about 8 weeks. Billy Kirkley mentioned on this blog a few days back that if you find a web host with Urchin statistics installed you get the same data - click here for some hosts with Urchin).

Brendon
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