Monday, May 29  

Why You Musn't Give Too Many Choices

Why You Musn't Give Too Many Choices

It is important from a marketing point of view not to give your potential customer too many choices. The reason for this is simple - it's not that you want to limit their choices, it's that you want them to make a decision and act.

Tons of research backs up the thinking that, faced with lots of choices, the customer does nothing.

The customer needs it as simple as possible - "Do you want A or B?"

Not "Do you want A or B, and have you considered C, or even D. And E has its advantages over the others. Which one would you like?"


Using Skype Effectively

We have an account with Skype, (as you can see by the graphic to the right, Skype is so simple even an Octopus can use it!) the Internet telephone service.

We've paid a little extra and gotten ourselves a US number. And here's how we use Skype.

• On some web sites we don't ever mention it.
• On other web sites we'll say "Skype us on our Skype account of "tailored"."
• And on others still, we won't mention Skype but we will say you can call us on our US number (That rings the phone on the computer here in the office).

Anthony and I were discussing the use of Skype today and how we don't want to confuse potential customers.

If you have a.com business with web savvy customers, like us, then it can make sense to say "Skype me."

If you are a small business with a not-so-web-savvy customer base saying "Skype me" would only confuse your customer.

And you don't want to confuse your customer.

Cheers

Brendon