Here's How Marketing Works - And What Does This Ass Have To Do With It?
Here's How Marketing Works - And What Does This Ass Have To Do With It?Okay, let's test something.
Let's write this letter to 200 people who play tennis regularly:
"Hello
I understand that you play tennis regularly at the Smith Club. As a regular player you would know the importance of quality tennis shoes. All-purpose runners just don't do the job - they lack the specific traction tennis requires.
And that means you often won't be in the best position to hit the right shot.All-purpose runners also make you more suspect to injurys because the over-gripping can make your feet stop whilst your legs are still going - it's the same reason netball players have the largest incidence of knee injuries in any sport (Editors note: I'm pretty sure that's actually true.).
I'll Give You What You Need
- To play better tennis you need the right tennis shoes.
- To avoid serious leg injuries you need purpose built tennis shoes.
- To be the best you can you need "Nike Aces".
Nike Aces For Just $99.....+ Free Balls
To celebrate the coming Wimbledon, and my recovery from a knee reconstruction after snapping my Anterior Cruciate playing tennis whilst wearing a pair of all-purpose runners (that hurt!), we're having a sale on Nike Aces.
They are the best tennis shoes available - I've researched and reviewed absolutely everything on the market. And being a shoe store owner for 20 years means I know what's out there.
So be safe. Play better tennis. Take better care of the court and yourself.
Save $45 & Receive A Free Gift
Come on in for this very special offer - just $99 for Nike Aces (save $45) and I'll toss in 3 Dunlop US Open Issue tennis balls (valued at $18). You'll be saving yourself $63!
That'll put some bounce into your game..........and so will the balls!
Call in, call me on 5555 5555 or buy online at www.madeupdomain.com today to take advantage of this and our great service!
Best Wishes
John Smith"
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Good letter?
Bad letter?
I just wrote it off the top of my head, but I'll guarantee you this - it will make some sales.
Then you do Step 2 - that's refining the letter, the offer and the list to get a better response.
And then Step 3 - refine again.
And Step 4 is going back to previous customers from Steps 1, 2 and 3 and making them an offer on the latest tennis racquets, or getting them in the store for a talk from a tennis pro (and giving 10% discounts on any products sold that night) or.....you get the drift.
What You've Done
And you know what those 4 Steps have done?
Got you off your ass and actually doing some marketing. And made sales you wouldn't otherwise make.
Not This Ass - Your Ass!Marketing works. You just have to do some.
Cheers
Brendon
[ comments ]
Was this an "Attention step"?
" ... All-purpose runners also make you more suspect to injurys because the over-gripping can..."
I would _suspect_ improper footwear would make one more _subject_ to an injury, but subject or suspect, the plural of injury is injuries, no matter whose version of English one subscribes to.
But hey, at least I read it, and I really like the get off your ass thrust ... many of us overanalyze to the point of inaction, and taking any rational marketing action is better than taking no action. Measurable better.
Ummm, errrrr....yes, yes, that's what I was doing. An error on purpose to grab attention.
Aside from my bad writing, I like that post because it's so true for many people. They simply don't do anything.
Thanks for reading.
Cheers
Brendon