This Is For You If You've Never Visited Here Before
This Is For You If You've Never Visited Here BeforeIf you are one of the 54.5% of people who are visiting for the first time (see post below), this bit is for you.
Who I Am
Howdy. My name is Brendon Sinclair. I'm the Executive Director/Chief of Tailored Consulting - a predominately web development/search engine marketing specialist team.
I'm the author of The Web Design Business Kit - a kit that sells for $247 US and has met with a little success (sales in excess of $1 million and winner in 2004 of the Best Book on Web Design).What We Do
- We develop web sites
- We specialise in marketing web sites - via high search engine rankings, Pay Per Click advertising, etc.
- We develop online video (Tina is our video specialist).
- We have our own podcast/Internet radio show (Tina again).
We've had some huge successes with what we do - sites from $0 to $20,000 per day in sales in just 12 weeks, # 1 search engine ranking for a hugely searched on term and much more.
We also have a huge amount of information on this site - check out the Case Studies, Articles and Free Info links on the side about a whole range of issues.
Hope that is of some interest.
If you'd like us to help you develop or market your web site please let us know on:
- Gold Coast: 07 5598 4898
- Brisbane: 07 3117 2588
- Outside Australia: 61 7 5598 4898
[ comments ]
As a regular reader to your great blog I am quite surprised to see this entry:
Your text does not answer the most important question of every visitor to your website right at the beginning: WIIFM?
You talk about yourself first before introducing your company. Only at the very end you are mentioning that there is a ton of free information at this site.
Beside that your are listing features and no benefits:
What could the Executive Director/Chief of Tailored Consulting do for my business that would make me successful?
Why is it important for me that you are the author of the Web Design Business Kit? - How does this help my business?
Why should I hire you? - There are thousands of companies designing and marketing web sites.
Why do I need online video and a podcast for my business? - What does it do in terms of ROI?
I am sure you get the idea! - Back to the drawing board please! ;-)
Cheers,
Markus
You're on to me!
I wasn't too worried about selling our services in the post - what I was actually doing was testing something.
Today I changed the title tag of this page to Gold Coast Brisbane Web Designers - Internet Expert Shares.
I then added the post, being sure to get the words web development/web design/web sites/Gold Coast/Brisbane into it.
I've noted our positions for the search terms 'gold coast web designers' and 'brisbane web designers' and want to see what impact the new title tag will have and what impact the post itself will have.
I added the phone numbers in there as a localising factor for the engines.
I'm seeing some evidence that on-page search engine optimisation factors are almost irrelevant, aside from the title tag (in Google, not so much in MSN).
What I think will happen is that I'll jump up the rankings for 'gold coast web designers' and 'brisbane web designers' within a matter of days (on Google) and then, once the blog gets into the archives, I'll drop down (but not as much as I've gained).
You'll notice that I've linked out to SitePoint (an authorative site) and Tailored Podcast (not so authorative), as well as provided relevant internal linking.
If what I think will happen, happens then we have a bit more information on how best to help our clients.
I'll be doing another test later in the week/early next week where I use a heading like 'Gold Coast Brisbane Web' to see what impact having the search terms in the url (Blogger automatically generates a url for the post based on the post heading).
That will probably help in MSN rankings, but not Google.
Now all that is more informative than the original post!
Thanks Markus.
Brendon