Back To School Message & Brilliant Branding by Meg Cabot
Back To School Message & Brilliant Branding BY Meg Cabot
Meg Cabot (left) is one of the world's leading 'Chick Lit' authors. Her books detailing girls finding out they're long lost princesses and the like are devoured by millions across the globe.Meg has developed a web site that adds fantastic value to her brand and, without question, her book sales.
Her web site is smart, sassy and talks to her audience superbly.
Back To School Message
As an example, check out her brilliant 'IMPORTANT BACK-TO-SCHOOL MESSAGE' post about pervs.
Not Just A Paranoid Dad
As a dad of a 15 yo girl (who loves Meg's books) you kind of appreciate the same message I try and instill being instilled by someone else who is a role model to my daughter - it's not just a paranoid dad trying to help his daughter through life safely.
And as you read more of Meg's site you'll see where she mentions the messages she is trying to get across in her books - everyone is different and that's great, you don't need to be part of the "In" crowd, keep safe, etc.
It's About Adding Value
It is a huge site superbly done - adding value for the reader. It's a great example on how any business should develop their site - think about what site visitors might want and give it to them in a way that further positions you/your company as credible, nice, expert, concerned, etc.
Brilliant Marketing
Meg's site is simply brilliant marketing. Her fans get a wonderfully personal and detailed site (Meg Cabot Book Club, a VidLit, Photo Album and much more) and when a dad like me happens to read it, I see that she reinforces the same positive messages I'm trying to articulate.
It All Means This
- It means I'm much more likely to buy my daughter Meg Cabot books.
- And my daughter is much more likely to buy Meg Cabot books.
- And maybe the world will be a better place.
Simple stuff that makes a big difference.
Cheers
Brendon
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