Getting Ready For Expansion?
Getting Ready For Expansion?
One of my oldest clients (Andrew) has just been announced as the major sponsor for the new national Rugby League team (like American football) here in Australia.He's a local business with just 2 outlets in this city. So why would he possibly sponsor a national team?
Good question. 2 possible answers:
1. He's not very smart!
2. He's really smart.
The correct answer is.......................................... # 2.
He's very smart. So there has to be a good reason.
Getting Ready For Expansion
And that reason would have to be expansion.
What's a very effective way to get state and national exposure to aid credibility just before you expand your business?
Yep. Become a major sponsor of a national sporting team in one of your country's biggest sports.
Instant profile. Instant credibility. Instant/effective branding.
Cheers
Brendon
P.S: And I'm not giving away any trade secrets here. We do Andrew's web site only. The expansion bit is just obvious and he mentions it himself: "Sales will benefit by a greater exposure, sense of community and provide possible plans for further expansion," Mills said.
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