How Brands Get Affected By Word Of Mouth Marketing
How Brands Get Affected By Word Of Mouth Marketing
A few days ago I mentioned, as I often do, how good ACT! is as a relationship management database. I've used ACT! for years and love it.I use a relatively old version on my computer (Version 6.0) and it runs like a dream.
What I didn't mention in my post about ACT! is that the latest versions have been a big problem. They've been so resource intensive that they really slow computers down.
I tried a recent version on a computer here in the office last year and it was a nightmare.
We ended up taking it off because it made that computer almost unusable.
None Of That Is Scientific
Now I've added all that because of an email I received from a regular reader, Ryan.
And I was thinking as I wrote my email response to him that none of what I've said is based on scientific analysis.
- I've heard that ACT! slows computers down.
- I put ACT! onto one of our computers and that computer slowed right up (I didn't investigate whether the ACT! software was the reason the computer slowed up).
Even though I can't scientifically back up what I've said, lots of people read this blog and will be influenced somewhat by what I've just written.
A personal review - where the writer/speaker doesn't gain from saying what they say - is extremely powerful.
How can you positively influence word of mouth about your brand? (One way would be to start a blog like this one.)
Cheers
Brendon
[ comments ]
A personal review - where the writer/speaker doesn't gain from saying what they say - is extremely powerful.
How can you positively influence word of mouth about your brand? (One way would be to start a blog like this one.)
If I start a blog about my own brand - wouldn't that mean I have something to gain by writing positive reviews, and thus my shiny new blog would suffer a loss of credibility?
Maybe a better plan would be to approach leading bloggers in your field and engage them in a discussion on the merits of your brand/product?
An active discussion, if successfully started, could generate lots of buzz for your brand, and plenty of links to your site from already-established and well-ranked blogs. (Thus saving you the time of getting your own blog a ranking and readership)
Cheers, Anthony
As someone with 20 years IT experience, 10 years providing IT consultancy to British and Irish public bodies and a member of the British Computer Society, I personally concur in relation to Act. I've tried the latest versions after it was favourably mentioned in this blog - and even after reading some dodgy reviews of its performance elsewhere. As it turned out, the reviews were accurate and the product didn't operate as expected or advertised. (I'm being very careful not to completely slate the product here!)
Has this changed my perceptions of the particular writer/speaker who suggested I try it? Not at all. I can accept that opinions are just the assessment of the writer/speaker. And assessments, as we all know, are neither correct nor incorrect. But the assessments of an expert can be a very valuable starting point for the less knowledgable.
Before I finish...
Is anyone reading this posting swayed by my assessment of the product in que
After all that!
I forgot to sign the post!
Seamus!