If You Want More Email Readers Don't Do This
If You Want More Email Readers Don't Do ThisIf you want people to read you e-mail newsletter
don't do this: don't send your newsletter out from Friday afternoon through to Monday 11 am.Many people will be like me this morning - come in and download 1,752 emails. If it's not essential reading it gets deleted immediately.
Once I've attended to my initial morning emails I'm far more like to give longer consideration to emails that come in during the day.
Cheers
Brendon
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