Wednesday, August 30  

Top 8 Ways To Positively Influence Your Market

Top 8 Ways To Positively Influence Your Market

As regular readers might know I do a little public speaking here and there. From business groups to community groups to schools.

Next month I have a few speeches on:

• a local university
• a local school's Business Week (to the entire Year 11 grade)
• a Gala Awards night

You know, it's funny how it works. I hope the people who listen to my speech get the benefit. But I always get a terrific benefit from doing speeches.

• I'm positioned as an expert in my field
• I'm seen by tons of people who are my target market
• I (sometimes) get paid
• When other hear I do public speeches (like you reading this blog now I guess), their perception of me as an expert is often enhanced

The Perception Is Critical

The perception of you/your business as expert is usually a very positive thing. The key to influencing perception is education.

Can an education strategy help your business?

Top 8 List

Here's my top 8 list on educating your market in a very positive way.

1. Write a book
2. Do speeches
3. Write articles
4. Write a newsletter
5. Start a blog on your web site
6. Get a gig on radio- or start your own when your radio gig ends!
7. Implement a Public Relations strategy - check out show # 34 here
8. Get well respected people to talk about you

Cheers

Brendon