Is This Irony - Or Just Stupidity?
Is This Irony - Or Just Stupidity?I've just purchased Seth Godin's new book "small is the new big."
A big part of Seth's philosphy is being remarkable in the product or service you offer (in how you provide it).
When I bought the book the conversation with the sales assistant went like this:
Me: "How you doing?............. Having a good day? ............... Just this book please."
Her: Rings up the book and holds out her hand.
Me: I hand over the cash - "Thanks so much."
Her: Hands me the book back.
Me: "Thanks a lot. Have a good night."
She didn't utter one word.
Meant To Make You Money
Sales assistants are meant to make you money. Not make the buying experience so poor that you won't return.
But I'd bet the business owner would say"But she's only 17 years old and really cheap to hire."
She might be cheap to hire, but I'd bet she is very expensive to keep.
Cheers
Brendon
Labels: business marketing
[ comments ]
A couple of weeks ago we hit Dymocks in Bundaberg and caught a weekend casual on. She was bright, cheerful and she was interested in the CSS and Powerpoint books we bought.
It was like a breath of fresh air
They are the points where the auctioneer meaningfully engages with the audience.
Anyone can be a super quick and loud auctioneer but the real skill is keeping an audience of customers focused on you for the duration of the auction (sometimes 5+ hours) and communicating your product to them effectively.
When I wasn't "on" with the most important parts it was the difference between me doing just 50-100 lots relief work for the main auctioneer compared to starting the auction and doing the first 300 premium lots. If I was "on" I could be trusted with the increased responsibility but if I wasn't the cost to the vendors and the auction house from the audience not making that extra bid or not staying for the full duration of the auction would be enormous.
The book was mostly a compilation of Seth's blog. Always a good reminder though.
Brendon