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Wednesday, October 25  

Secrets Of Newsletter Success

Secrets Of Newsletter Success

I've just been reading some material from usability expert Jakob Nielsen of Use It regarding online newsletters.

Two interesting facts:
  1. The average time spent reading an online newsletter is 51 seconds
  2. 67% basically ignored the introduction
The bottom line - make your newsletter interesting - personalise it, use humor and keep the waffle to a minimum!

Cheers

Brendon

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