Wednesday, October 25
Secrets Of Newsletter Success
Secrets Of Newsletter SuccessI've just been reading some material from usability expert Jakob Nielsen of
Use It regarding online newsletters.
Two interesting facts:- The average time spent reading an online newsletter is 51 seconds
- 67% basically ignored the introduction
The bottom line - make your newsletter interesting - personalise it, use humor and keep the waffle to a minimum!
Cheers
Brendon
Labels: business marketing
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