Web & Marketing Info Galore


Monday, November 13  

Make Your Move For Christmas

Make Your Move For Christmas

Okay, Christmas is only 42 days away. It's time, if you haven't already, to implement your Christmas marketing strategy.

You might be selling ugg boots - which means the next 30 days is really your only window of opportunity for the year. See below for the trend history from Google Trends for ugg boots searches in Australia.

Other people, like birthday gift ideas specialist Spratti, have flatter trend lines (below). As you can see, if Spratti targets 'gift ideas' he's much better off than targeting 'birthday gifts'.

Sure, there is a bit of a peak each Christmas, but overall it's a flatter line.

If your product offering is largely Christmas driven - likes perfume, books and games - now is the time to really crank up your marketing efforts.

Cheers

Brendon
2 comments       |       Permalink      

 
 

[ comments ]

Hi Brendan,

Where do you get those trends from, or are they your businesses and your tracking?
Hi Andrew

That's just Google Trends - www.google.com/trends - a great tool to see the relative differences and trends in search queries.

If you want to compare searches for ipods to mp3 players, simply put ipods,mp3 players in the search field and you'll get the comparison.

Lots of other tools to.

Hope that helps.

Brendon
Post a Comment
[ product review ]

The Web Design Business Kit

** Winner Web Design Library - Best Book of the Web Industry 2004 **

The Web Design Business Kit is a compilation of everything Brendon has ever done and every document he has ever used to build and grow his business!

It contains two huge ring-bound folders with over 700 letter size (8.5x11) pages, plus a CD-ROM which has everything you need to build a thriving Web Design Business...

To find out more about The Web Design Business Kit click here