Sunday, December 31  

Qualitative Research, Decisions & Impacts

As we near the end of the working year, it's always good to look back at what has worked for us.

One thing we've done a little more of this year is qualitative research - that is we've measured the quality over and above the quantity. And we've identified what sort of quality clients we've wanted to attract (and keep), rather than just get as many as possible.

Our interpreting qualitative data then impacts on our strategic marketing decisions and has long term benefits. You see, we're not keen to take on clients who give us the cashflow but very little profit. And our core group of clients understand the need for us to be profitable to move forward and continue to provide them with high quality service.

Keeping Up To Date

A big part of my job is keeping up-to-date with the latest and greatest in the industry so we can appropriately advise clients. And in such a fast-paced environment like the web, that takes a couple of hours reading each day.

Here are the blogs I read each day, for example.

Cheers

Brendon

Labels: qualitative data research