Understand The Web .....Or Get Out Of The Way
Understand The Web .....Or Get Out Of The Way2-3 years ago we had a client for whom we developed a fantastic web site. The client's daughter was going to manage the business but decided not to, and then the client hooked up with a Business Manager who wanted to manage the site.
We were squeezed out of having anything to do with the site. As part of our initial strategy I had the client register the .com version of his domain name. We managed to get the domain name for, from memory, $1,500 US.
That was a bargain. It's a brilliant domain name.
I had a look at the site today - it's been abandoned, but is still online.
Domain Would Be Worth At Least $25,000
The .com name has been allowed to expire and it has been registered by another company who have popped up just a page full of links. They would have got the domain for $10.
I would guess the domain would have been worth $25,000 US by now (maybe even $100,000).
Our old client would have recouped his development money if he, or his business manager, understood the web and knew that all they needed to do was pay a $10 renewal fee and then put the .com name up for sale.
Crazy.
Brendon
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Howdy Peter.
I was just reading it thinking "What value is this post for a visitor?"
I'm not too sure - maybe something about checking all your angles/knowing your market??
I always say the most important part of business is figuring out who to work with.
We never had any stake in the business other than as the developers (and no ongoing strategic input) and once the management consultant came in we were slid out so he could take it over completely.
I'm just really disappointed for the old client - they were lovely people and they've really missed out there.
And happy, happy Christmas to you and yours Peter. And all the best for the New Year mate.
Brendon