Case Study 2 - How To Get To The Top Of The Search Engines
In today's quick video (just under 2 mins), we'll take a look at what you do after you identify your main keyword.Useful Assessment Tools
- Google Webmasters - verify a page there and then use the free tools
- Compare your site data to competitors here
- See how difficult it might be to rank for your keyword here (registration required)
- Google Analytics
After this, you should have a good idea why the other sites rank better than you.
Cheers
Brendon
P.S: Thanks to Dave Starr for some great feedback about the 1st video. Will make Part 3 better.
Labels: case study seo
[ comments ]
This whole video clips/blogging craze has made me think about some blogging/support ideas ... video is just not as simple as many other web things and because we match "masters of the art" so many hours a day we really notice issues that would never be so obvious in print or audio.
I did think the second video had improved greatly ... until you got rid of the plant haa haa haa
For years I worked in a huge formal structure inside the USAF that 'did comm" ... mainly we took orders for telephones and built an huge and robust internal phone company. There were a lot of people, we had a big budget and we took pride in the fact that (mostly) when people asked for something, they got it.
The phone business changed, the Internet came along and PC's "happened". people no longer requested the same old telephone "things". Our organization was slow to recognize this, slow to change and totally unimaginative ... what the customer ordered, the customer got. If they ordered a dial-up modem when they should have been connected to the corporate network ... not our problem, we "satisfied the requirement". That big communications structure and the people who were slow to change no longer exists. Sad.
Way too many web designers today just "satisfy requirements". The point is most web site customers don't know enough to write "smart requirements". The web designer must be much more of an educator and a coach than a tech guru. here's an interesting comment I picked up on recently, one of Brendon and Seamus's worthy competitors
http://healthywebdesign.com/
using the analogy of coaching a basketball team to illustrate web design/development:
....The question is, how do you meet each girl’s need in a way that will allow this experience to add to her overall life success?
I see my clients in similar terms (though not as 8 year old girls). So really, I’m as much of an educator than I am a coach/consultant/web developer....
You can "satisfy the requirement" or you can help your client succeed ... ball is in your court (ooops, wrong sport LoL)
Thanks for all the useful info.