Tuesday, February 27  

How To Get Bigger & Better Donations

I think I may have mentioned I'm doing the charity Sydney to Surfers bike ride (!).


Some people - including the wonderful Joanne Kershaw (right) and Chris Van Hoof who donated $200 US yesterday - have been kind enough to donate to the charity.

(Joanne used to work here with us until she zipped off to London with Chris a few years ago.)

No More Thanking You In Advance!

I've just edited where I ask for a donation because I've been reading some research over the weekend (done for charities) that found if you say "Thanks in advance", then people are less likely to donate.

If you have a charity box asking for donations you should have some coins AND notes in the box - that encourages both big and small donations.

This is why many donation boxes are see through.

I Have A List Of Who Has Donated - But It's Not Enough

You might have noticed that at the bottom of my charity page that I listed who had donated.

But I didn't list how much they donated.

And I did that because I thought if I left it empty then that wouldn't limit what someone would feel comfortable donating.

I Should List The Amounts Donated

But now, taking on board the research, it seems I should list all the amounts donated. Because that seems to validate people who want to donate lesser amounts by showing them that that would be greatly appreciated.

And by showing the larger amounts:

• Jo & Chris' $200 US ($252 Australian)
• my son Jack's $250 Australian

then that also says it's okay to donate larger amounts like that.

It's The 2% Things That Make A Difference

Like a lot of things in business, it's the little things that add up to big things.

Listing the amounts donated (that's like having coins and notes in a charity box) may well help encourage donations.

We'll give it a try and see.

Cheers

Brendon

Labels: business marketing