Friday, February 2  

Is Your Web Site Wearing Protection? Here's How To Get Some

The latest issue of the SitePoint Tribune (that yours truly writes) has just been sent out.

In it I say:

"As a matter of course, my business signs up clients for GMail, Flickr, YouTube and MySpace accounts.

We do this to protect the client's online reputation (to an extent), as well as to be ready to implement strategies as they're needed."

How Does That Protect Clients?

I've had some people wonder "How does signing your clients up for these services protect their online reputation?"

Let's take a client I mentioned earlier in the week - A Clear Direction (financial planners in Brisbane). That's a pretty distinctive name.

• Imagine if someone started making offensive videos and sticking them on Google Video and YouTube under the username 'A Clear Direction'?
  
  
• Or have photos of inappropriate content up on a MySpace account with the username A Clear Direction?

In business, especially as your business gets bigger, your brand is absolutely critical. Any time A Clear Direction gets mentioned it needs to be in a positive way.

Are You Protected?

Are you protected?

Here's a list of sites you might like to create accounts at:

• Gmail
• Google AdWords (actually uses your Gmail account details)
• Google Video (uses your Gmail account details)
• YouTube
• MySpace
• Flickr

Cheers

Brendon

Labels: web marketing