Are you sure you haven't been peeking again? I swear, Brendon, I think you have some kinda spyware on my computer that watches me.

I was just this morning looking at some airline deals for a nephew who's flying in a week or two from Manila to Hong Kong. I already knew of a great discount airline that serves us here in the Philippines, much of the rest of Asia and I just learned recently also serves a good bit of Australia (believe they are a subsidiary or some other type of business partner with Qantas ... but I digress).

Once I am on an airline site like that I always waste some time plann9ing out flights of fancy ... how do you connect from "here" to "there" and what does it cost? Well with these guys the "how much does it cost" part gets to be pretty complex. Depending on what you are researching on their flight I found prices in Singapore dollars, Hong Kong dollars, Thai baht, Philippine pesos Australian dollars and American greenbacks.

Holy Smoking Calulator Keys, Batman, a fellow could get a headache from that ... for those who don't convert often go to xe.com/ucc to see the broad variations these guys were asking the customer to keep mentally juggling.

If it's practical, price your items in one currency, or convert on the fly for your guests so they don't have to think. (think someone wrote a book about that recently), At the very least, provide a prominent link to a reliable conversion site like xe.com or Yahoo! or Google's conversions, etc., but provide something.

If you're in Canada or Australia, quote your prices in US dollars because the actual figures the customer sees will look smaller. If you're in Great Britain use pounds, on the Continent Euros because there's an automatic "perceived" discount .. a $100 USD item is only about E 75 Euros, or L 51.60 GB pounds, so people will automatically perceive it as cheaper than say the same item for 781 HKD or 4,880 PH pesos.

51.60 of something has got to be a better deal than 4,880.00 of something else, doesn't it? *smile*

I think if you have the resources, you should be prepared for the 5 major currencies (for English language websites) - USD, CAD, UK£, EUR, AUD. If not, my thinking has always been:

> If you're selling to an international or US market, use USD.

> If you're selling to a specific country, use that country's currency. Generally, I think it's also a good idea to use a country-specific TLD for your domain name also. (example: expedia.ca, expedia.co.uk, expedia.com.au)

I have been getting lots of traffic to my retail website.
I reside in Canada but mostly promote my products on US sites.
The products are in US currency and are shipped within Canada & the US only.
I find that I am having difficulty making sales- any suggestions?