No, Search Engine Results Aren't Fair
Someone complained to me today that search engine results aren't fair.Well no, they're not.
This guy has a nice new site and feels he should be at the top of the search engines. But he's not. Mostly because his site:
- is 2 weeks old
- isn't optimised for search engines
- hasn't got any links whatsoever to it
# 1 For Vitamins
In the more competitive niches - think online vitamins (Wikipedia is # 1), healthy weight loss, (Consumer.gov is # 1) and the like - and it's not the best site that gets to the top (although the examples I give are excellent sites).
Although you have to develop the best site you can to be successful, you also have to market the site the best way to achieve success.And like you saw here - getting to the top of Google is very, very important.
Cheers
Brendon
Labels: search engine promotion
[ comments ]
Just wondering what you used to measure your google rankings progress?
Thanks
Rick
I see this day in and day out ... folks wanting to rank for generic broad terms that they can never hope to provide real value on. Who honestly thinks they know all there is to know about vitamins?
But on the other hand ... does Vitamin A actually help night blindness? How much Vitamin A is too much? What are the prime sources of Vitamin A ... those are phrases I have looked at lately and phrases I know would not be difficult to rank for ... or certainly not as hard to rank for as "vitamins"
That was pure art. You captured your audience with the post and managaged to confer great ranking value to your target site with your judicious use of links and terms while still keeping in theme for the Tailored blog. You are the multi-tasking king!
And did you notice I linked out to Wikipedia and a.gov site for added credibility?!
And Rick, DigitalPoint have an excellent tool to measure rankings, but I mostly do it manually for major terms as I get to see what competitors are doing too.
Cheers
Brendon
Works quite well - big time saver.
http://www.digitalpoint.com/tools/keywords/