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Tuesday, March 20  

No, Search Engine Results Aren't Fair

Someone complained to me today that search engine results aren't fair.

Well no, they're not.

This guy has a nice new site and feels he should be at the top of the search engines. But he's not. Mostly because his site:
  • is 2 weeks old
  • isn't optimised for search engines
  • hasn't got any links whatsoever to it
So, before he does a truckload of work, he'll never get a decent ranking in the major search engines.

# 1 For Vitamins

In the more competitive niches - think online vitamins (Wikipedia is # 1), healthy weight loss, (Consumer.gov is # 1) and the like - and it's not the best site that gets to the top (although the examples I give are excellent sites).

Although you have to develop the best site you can to be successful, you also have to market the site the best way to achieve success.

And like you saw here - getting to the top of Google is very, very important.

Cheers

Brendon

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[ comments ]

Hi Brendon

Just wondering what you used to measure your google rankings progress?

Thanks

Rick
The first thing to think about when considering who should rate at the top for something like "vitamins" would be ... does the site at the top give the most value? I think Brendon's illustrations are pretty good examples of value ... even though no one is selling vitamins on them.

I see this day in and day out ... folks wanting to rank for generic broad terms that they can never hope to provide real value on. Who honestly thinks they know all there is to know about vitamins?

But on the other hand ... does Vitamin A actually help night blindness? How much Vitamin A is too much? What are the prime sources of Vitamin A ... those are phrases I have looked at lately and phrases I know would not be difficult to rank for ... or certainly not as hard to rank for as "vitamins"
Brendan,

That was pure art. You captured your audience with the post and managaged to confer great ranking value to your target site with your judicious use of links and terms while still keeping in theme for the Tailored blog. You are the multi-tasking king!
Thanks Ted

And did you notice I linked out to Wikipedia and a.gov site for added credibility?!

And Rick, DigitalPoint have an excellent tool to measure rankings, but I mostly do it manually for major terms as I get to see what competitors are doing too.

Cheers

Brendon
I also use the Digital Point tool - I put my competitors in there along with my own site, and use the php script (that they provide for you to put on your site) to track Yahoo and MSN along with Google.

Works quite well - big time saver.

http://www.digitalpoint.com/tools/keywords/
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