Sunday, April 29  

Are You Different Or New Or Unique? You Need To Be

The BBC in England received quite a bit of publicity over the past few days after announcing that a woman would be commentating on a Barclays Premiership game this weekend.

Jacqui Oatley (left) will be the first woman commentator in the 43 year history of the show.

A few of her fellow commentators (male) have apparently complained "that Jacqui has leapfrogged them because of her novelty value."

Well, duh!!

Given all commentators are equal (big assumption, but we'll take it!), who would you employ:

• someone who brings a tremendous degree of publicity, or
• someone whose appointment doesn't even cause a ripple of interest.

After all, I heard about this story in my local newspaper here in Australia - that's about 17,000 kms (10,500 miles) from London.

It's called marketing. And being different or new or unique is a way to get noticed.

How is your business or story different or new or unique?

Regards

Brendon

Labels: marketing