Personalized Gift Site - 2 Quick Improvements
After launching Phil's great personalized gift site yesterday a couple of people have emailed me asking for reasons behind various decisions.Why Charge In Australian $?
Good question - this is one of the first things we'll change, but Phil's market has always been Australian so we thought we'd update the site and then educate them as to what we are doing.
i.e. send a newsletter out saying "We'll change the site to US $ next week because we've been getting enquiries from the US." (Which he has already)
This change will impact enormously on his sales.
Another good one - it's unheard of for an artist to provide a 100% guarantee on a caricature. But Phil is so brilliant at what he does that he can do this.Phil has had lots of feedback over the years that people's biggest concern is that the caricature won't be good.
Phil's never are. They're great. And every client is absolutely delighted.
To help people along and make them feel safer when ordering, Phil can offer this 100% guarantee.
Sure, it's bold. But when you're one of the world's best caricaturists, then you can do it.
Cheers
Brendon
[ comments ]
For a few types of businesses .. local web designers (although I'm convinced localizations is not what it is cracked up to be for them), local bakers, car dealers ... those sort of folks, location-based optimization and sales copy is great.
But for a business that sells a product with no language barrier at all (rare), that ships all over the world, that sells aproduct that has nothing to tie it to a particular culture (not selling digereedos or boomerangs here) I think
localization is a big, big mistake.
Put the price in multiple currencies for sure ... best bet is a conversion tool. (besides, and business that prices in AuD hurts itself in the international market because the numbers are higher ... show the prices in GBP ... the $170 AuD base product comes out tp 70 and small change ... to the eye it's ahunded "somethings" cheaper.
I can tell you, for example, based on my years in Japan, these things would sell there. Perhaps one of the few sales sites I've seen where multiple language pages (done right, not Google or babblefish's imitation of translation) would make business sense.
Too long of a ramble again, I know. Bottom Line: Don't think too small.