Friday, April 27  

Why We Stick With What We Know

Paul Bliss from Ennect contacted me today after reading that we use Constant Contact as our newsletter program.

Ennect is marketing software, including email marketing, online surveys, event registration and online sweepstakes functionality.

Paul started his email with "I know it can be time-consuming to try a new product......."

And that right there is why most of us don't try new products.

I've been using Constant Contact for years and love it. It's a brilliantly simple way to send emails to our lists, and it's cheap ($15 US per month for under 500 subscribers).

Is Ennect Better
Whilst Ennect might be even better, for many people the time it takes to set up and review the new product just isn't worth it.

So what will get you to sample a new product?

• A free trial - Ennect do that.
• Endorsement from a reviewer - Paul mentions "Ann Rincon, editor of about.com gave ennectMail 4.5 our of 5 stars. (http://onlinebusiness.about.com/od/siteenhancements/gr/ennect.htm?terms=enn)
  

And, our ennect online marketing tools have received kudos from both Cisco and Dell.

That endorsement doesn't thrill me because I've never heard of Ann, so that doesn't carry much credibility.

Need A Compelling Reason

Ennect do a lot right, and their product looks good. But they, like many of us, need to provide a very compelling reason to sample and swap.

Do you have a compelling reason for your potential customers to swap to you?

Brendon