Why You MUST Give Enough Info For A Decision To Be Made
As marketers, what we try and do is find out what people want and then give it to them.
In order to get people to buy our stuff, whatever our 'stuff' may be, we have to identify what their "choice influences" are. On many occasions one of the major choice influences will be price. As you'd expect it to be.
I've been checking out a new stats package today called Clicky.
Now Clicky sounds quite good but the web site is driving me nuts. After 10 minutes of searching I cannot find out how much they charge for the service (you sign up and get a free 21 day trial - that's what I've done) and I'm getting bloody annoyed!
Let Me Do A Cost/Benefit Analysis
Just tell me how much, you idiots, so I can see whether it's worth downloading, inserting into my site and trialling. That way I can do a Cost/Benefit analysis.
By that I mean I can tell if it's worth the hassle of trialling (and you do what people trialling your product).
Whilst it might sound impressive getting 10,000 people trialling the product, that is a waste if they're not your target market (and by target market I mean people willing to pay for a statistcis package).
Give Me The Information I Need
And then you have people like me who are prepared to pay for good stats but I don't get the information that will help me make an initial trialling decision.
I have no doubt tha Clicky are trying to get people to trial the product in an effort to get them to see that it's fantastic and well worth paying for.
But I really think they need to detail the price - that'll mean less trials but it will mean more trials by people who are more likely to convert to paying customers.
Cheers
Brendon
[ comments ]
$2.99/month or $19.99/year - gets you up to 3 registered sites and 10,000 daily page views (total, between all sites).
$5.99/month or $49.99/year - up to 10 sites and 50,000 daily page views total. Has a few extra features (SSL support, API [coming soon], data export [coming soon]), and also gets rid of all ads.
Sean (from Clicky)
I still agree we should put the price in the help section for people who really want to know the cost. But I do think our "registration" page briefly mentioning that we have a free service and pay service available is the way to go/
BTW, it doesn't cost money for everyone. We also have a free plan for low traffic sites, but it doesn't have some of the cool features like RSS and Spy.
Sean
Thanks for the comments.
At that sort of price I'd toss it on. That's nothing and would have made me sign up sooner.
As it was I did sign up based on 2 things:
1. Someone I trust referred me over.
2. This comparison. - Clicky -VS- The Other Guys
Just Another Web Analyzer? Judge for yourself!
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It is a difficult thing figuring out what strategy to use to attract people to trial products - but at such a low cost/great benefits I reckon you guys could happily show the price next to the copmparisons.
Maybe with your price and then free next to all the others and then the line "You get what you pay for."
I'll keep using it and see how we go.
Cheers
Brendon