Internet Primary Source For Car Buyers
BizReport has a small article on research that 53% of consumers "used the internet as their primary source for gathering information on automobiles when considering a purchase."
It's been our experience that about 85% of people will research a major purchase online prior to buying.
If you're selling a product that people don't buy online you still need a strong Internet prescene.
And by that I mean (at least):
- quality web site with great information
- high search engine rankings
- online advertising
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