Tuesday, July 31  

The Importance Of Getting Found For The Right Keyword

One of our clients is the brilliant caricature artist Phil Spratt.

Phil's caricatures make the best gifts possible - I've given a couple, one to a mate for his 40th (on the right) and one to my wife because she's wonderful and deserves nice things......although I'm not sure Mel has forgiven Phil for highlighting her 'unique' nose!

Anyhoo, Phil has solid rankings for a few terms:

• gift ideas
• personalized gifts
• caricatures

Focus On The Keywords

"Gift ideas" and "personalized gifts" get tons of searches, a lot more than "caricatures".

But "caricatures" brings in more sales because it's much more focused.

It's akin to having 100 people walk in to an out of the way shop because they know they want a caricature, rather than have 1,000 walk into a shop knowing the need a gift but not sure what to buy from the 1,000 gifts on display.

Are you targeting the right search terms for high rankings. After all, any clown can get to the top of page 1 with Google AdWords. It's whether the term you are # 1 for is profitable that is the important bit.

Cheers.

Brendon

Labels: search engine promotion