Monday, July 30  

Making More Money With Bigger 'Bowls'

My wife bought some new bowls last week.

The bowls are used mainly for eating cereal in the morning by our children. The 'old', smaller bowls have been pushed back in the cupboard.

Mel (my wife) assumed our 2 boys (aged 13 and 14) would only half fill these massive bowls with cereal and eat as much as before.

But what has happened is this: just like before, the boys fill the bowls to the brim with cereal.

Just like before, they eat every last bit.

Increasing Sales With A Bigger 'Bowl'

One of my oldest clients had the problem that his business couldn't physically accommodate any more customers.

So our aim was to increase the average spend of each customer. How we did that was give them a bigger 'bowl'.

You see, we replaced the small shopping trolleys with much larger shopping trolley.

The average sale amount immediately went up.

Simple.

Brendon

Labels: business marketing