Hi there Brendon, was very surprised and pleased to find your post regarding my site this morning, my efforts to get better listings. I will follow your tips and keep track of progress. Many thanks for the great link. Cheers.

It's worth remembering that the actual algorithms Google use to pull up search results are actually quite simplistic. They aren't secret, there are a number of sites on the web that take the publicly available Google patents apart line by line ... written buy college undergrads from Stanford and indicative of the level of sophistication of many university undergads. Sour grapes I know, 'cause if I'm so darn smart why ain't I as rich as Sergy and Larry ... but in computer science terms my view is accurate ... "brute force" is the applicable phrase.

With this in mind an underlying principle of SEO should be apparent to anyone who has raised a child.

Google's search algos are about as sophisticated as a three-year old's miond. You can't leave one off-handed comment and expect the child to remember a task.

You explain to the child what you want, then draw a picture, then provide an analogy to something the child already knows and then explain it all over again.

Google may be a very precocious three year old, but it's still operating on the same monkey-see, monkey-do level ... give it lots of opportunity and different ways to grasp the opportunity and its intelligence will then surprise you.

No worries Paul

See you had a few problems there with your site the same/next day. Bummer.