How To Make An Extra $25,000 In 5 Months
If you read this blog every day - like you damn well should!! - then you will know of the little case study we did on my Irish mate's web design business - we detailed the actions we took to get Seamus' web site high in the rankings for the term Belfast web design.- Here's our first blog post about it.
- Here's an overview of what we did.
I've just checked today and Seamus's site is now:
# 2 on Google.co.uk for belfast web design
# 3 on Google.co.uk for web design belfast
# 4 on Google.com for belfast web design
# 5 on Google.com for web design belfast
To celebrate, I've got a beautiful Irish girl to pour young Seamus a drink and toast to his success as Belfast's best web designer!
Who Cares About The Rankings!
(Well, me for one!)
But more important than the rankings is the question: Have the rankings resulted in more business for Seamus?
The answer from Seamus:
"The ratings have resulted in some good enquiries. Perhaps 1 good one per week now!
In the 18 months prior to you working with us we never received a single enquiry though the site.
I’m off out this morning to meet a new prospect. She found us through “web design Belfast” search."
Some Assumptions
Let's assume:
- 1 good enquiry per week/4 per month leads to a 25% conversion rate
- Each sale is $5,000 US
- Seamus has been generating these enquiries for 5 months
- (5 months x 4 enquiries) x 25% conversion = 5 sales
- 5 sales x $5,000 US = $25,000 in 5 months
Getting to the top of the search engines gets more business. It can be well and truly worth the few bucks and time you need to spend on it.
Regards
Brendon
Labels: search engine promotion
[ comments ]
Now for phase 2, Seamus needs a blog on his site, similar to your, where he talks about new projects, business notes around Belfast, even failures and lessons learned ... becuase the advantage I see is that if a stranger did a search and looke dover the web sites of the "first page" results, they are going to be inclined to call the fellow or gal they feel they already have a relationship with.
Again, congrats all 'round.
All I can say, apart from thanks again to Brendon for helping us out, is that I hope my accountant and the Inland Revenue don't read Brendon's blog!!!!