What 2Clix Should Have Done First - Saving Your Reputation
2Clix are the firm suing Whirlpool - mentioned in the post below.They're suing because of the remarks made in the forum.
The first thing the 2Clix's guys should have done a year ago is manage their online reputation better.
For example, do a search on Google for 2Clix and you get this. The negative forum thread comes up # 3 and 4 on a search for the company name (in fact 4 of the top 10 results are links to negative stuff).
Push Down The Negative Results2Clix tried to have those threads removed from Whirlpool.
What they should have done is implement search engine optimisation strategies to bury the Whirlpool threads showing in Google down off the first page.
It's an aggressive strategy, but if you feel someone is slandering you and it is causing huge damage to your business then you have to act hard.
Cheers
Brendon
Labels: reputation management
[ comments ]
Tons of ways to do it.
It is a strategy that has a few question marks over it, but if you feel someone is maliciously denigrating your business and costing you $1 million+ in sales then you need to be proactive and not just sit there and take it.
Having said that of course, the criticism may well be justified.
Cheers.
http://thenextweb.org/2008/01/26/snapcom-to-critics-you-wanna-step-outside/
Great strategy - at least they're open and transparent about it. I've seen other companies do the same thing but by pretending not to be associated with their own company.