Wednesday, October 17  

Turning Ridicule Into Results - Five Mile Creek Merlot

Charles Wooley is a highly regarded radio personality here in Australia (also an ex-60 Minutes reporter).

Charles was a presenter at a recent radio awards night and apparently stumbled through his speech - read a review here.

Here's a bit of what was reported:

"After receiving an award earlier in the night, Charles Woolley appeared to have had one-too-many glasses of celebratory chardonnay before getting up to present a prize."

"I Wasn't Drunk".....Hic

Charles came out today and denied being drunk.

His actual words were:

"The truth is, there was nothing to drink. My table was dry because I have some taste. There was a casino sauvignon blanc and a Five Mile Creek merlot so I just didn't drink."

You can just see the poor marketing manager of Greatstone Wines right now going "Aaaaaaaaargh."

An Opportunity Presents

But what a fantastic opportunity for Greatstone Wines to get some recognition.

Step 1 - Send Charles a case or 2 and ask him to have a try and tell them what he really thinks!
Step 2 - Have someone else say the wines on the night were fabulous
Step 3 - Ask people to judge for themselves (in ads and a PR campaign)
Step 4 - Run a competition on the best response to send to Wooley

The poor guys at Greatstone probably take great pride in delivering a nice wine.

A simple comment like Charles' can really hurt or, if they're smart about it, could present an excellent opportunity.

Cheers

Brendon

P.S: I'll try and find a bottle and let you know what it's like.

Labels: reputation management