Friday, October 26  

Why A Major Competitor Has Hired Us.......

As regular readers might know, we have a few e-commerce shops.

With one of the shops, we do particularly well.

We dominate the search engines for the major terms related to the market and would be the market's major web site.

Anyhow, we've just been engaged by one of our main competitors to increase their search engine rankings and their web site sales.

Basically, to compete against us.

That is fascinating.

That is amazing out-of-the-box thinking by the competitor.

Why Not Ask The Question?

If you're getting smashed in the rankings by a competitor, why not ask the question: "Can you do the same thing for us?"

So we've taken the job on. We have full access to our competitor's:

• web site statistics,
• conversion rates,
• Pay Per Click campaigns, etc.

Now that is a bold businessman. And brilliant strategy I reckon.

Brendon

Labels: Business Management