Tuesday, November 20  

Don't Annoy Your Customer - Let Them Give Your Their Money

I've written about this before, but seeing as it is coming into Christmas and every man and his dog (only clever dogs with credit cards) will be buying online, I'll mention it again.

If you sell stuff from your web site DO NOT make customers create an account to buy your product. A huge % simply won't do it and won't buy from you.

I've been reviewing some sites in a client's niche today and the first 3 sites I looked at all had this sort of barrier to buying.


Why would you stick up barriers to people buying your product. That's just stupid.

Sure, not as stupid as the time I took a dart in my forearm during my childhood game of running from my brothers why they threw darts at me, but pretty stupid nevertheless.

If you use a shopping cart that asks people to register just to buy your stuff, then it's time to get a new cart. It's that simple.

That's it from Mr Cranky Pants.

Cheers

Brendon

Labels: web business marketing, web marketing