Wednesday, November 21  

How To Benefit From A Celebrity Slagging Off Your Business Or Industry

Opportunities are everywhere for the smart businessperson to take advantage of/maximise the benefit for their business.

Here's an example.

Actress Reese Witherspoon said last week, ""He (4 year old son Deacon) wants to be a pizza delivery boy. Not that there is anything wrong with that, but it's hard to see how it could be a career as such."

Pizza Hut returned fire with a brilliant response that included this gem:

"And the same Pizza Hut drivers who deliver hot, fresh pizzas right to your door have gone on to become successful business, doctors, lawyers and, yes, actors."

What brilliant coverage for Pizza Hut. And what a brilliant way to tell their army of delivery people that they respect what they do.

All it took was a fresh angle and a 15 minute media release and Pizza Hut have capitalised on Reese saying something a little negative.

Can you tie in current events to your business? Because if you can, in an interesting way, then you're on a winner in terms of publicity.

Cheers

Brendon

Labels: public relations